Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since…
Read MoreBig Data
The business of data
Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so…
Read More10 data experts explain why little data is the new big data
91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data has been created just within the past two…
Read MoreAided by Big Data… location is everything!
Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town…
Read MoreTroubleshooting your B2B marketing data problems
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry…
Read MoreThe Internet of Everything is here
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype…
Read MoreDigital marketing directions: key trends driving your marketing next year
Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to…
Read MoreB2B data – Get smart not big
We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available. …
Read MoreSocial, mobile, cloud and big data: knowledge as a product
As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Seeing…
Read MoreGetting better brand value from “Big Data” – the Eternal Struggle
More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make…
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