Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a…
Read MoreBernie Sanders
How a brand audit could revitalize the Democratic party
Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about…
Read MoreThe EU brand, Brexit, and millennials – a lost opportunity for all
In many ways, the EU (European Union) was the ideal brand, because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of…
Read MoreRe-branding the Republican Party
The Republican Party is in turmoil, no doubt about it. White males in suburban and rural areas, their core base, are fed up with Government and want an “outsider,” even…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
Read MoreHow Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreIs Social Media Security Out of Your Hands?
I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to…
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