Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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Knowledge management in the age of social media
Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
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Is your marketing focus internal or external?
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
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Modeling B2B video content on micro-learning
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?…
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8 commonly overlooked ways to make social media work for you
Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus…
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