In honor of World Backup Day on March 31st, we want to take a moment and remind you of how important it is to back up your data. While backing…
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The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
Read MoreEarned media influencer outreach is alive and well
As I mentioned last month in Influencer Marketing Tools of the Trade, Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny…
Read MoreThe best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
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