Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their…
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What is Outside-In Marketing?
As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and…
Read MoreSay hello to Outside-In Marketing
After a lot of effort (most of it by my co-author James Mathewson), we’re happy to announce the availability of Outside-In Marketing, a new book that helps you use big data…
Read MoreWhat “test and learn” looks like in practice
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a…
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Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read MoreScarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
Read MoreWhy is economic news always interpreted as bad news?
I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal…
Read MoreIntegrating mobile video branding into the auto purchase funnel
Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from…
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Your website must adapt based on data
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many…
Read MoreStop redesigning your website
There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites…
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