I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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Micro-Influencer Marketing is the new Influencer Marketing
Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday…
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The salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…
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10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But…
Read MoreBiznology’s best info on influencer marketing
I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself….
Read MoreHow to succeed at affiliate marketing
Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All…
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The battle over search between merchants and affiliates
If you’re an affiliate marketer, you probably know about Amazon’s recent announcement of changes to its affiliate agreement, limiting the commissions paid for paid search advertising. If you’re not an…
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