I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is…
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Be kind for everyone you meet is fighting a hard battle
Ian Maclaren is attributed, along with, Philo, Plato and Socrates, with saying “be kind, for everyone you meet is fighting a hard battle.” I chopped it down to hugs not…
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Audience Lab is a secret weapon for political advertisers
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing…
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