I had a truly infuriating experience with a local brick and mortar luggage store, and it got me to thinking, “Why didn’t I buy this online?” Why indeed.
Read MoreToday’s the Day
It took a year to write, but it’s finally available. Today is the day that Search Engine Marketing, Inc. hits the street. My co-author Bill Hunt and I have been…
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Changes afoot for Google AdWords
Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict….
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What do you make of the Google patent?
Google’s latest patent filing—for their vaunted ranking algorithm—has been analyzed to death by search experts the last few weeks. This month’s Biznology Newsletter analyzes what you need to know. You might…
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What is happening to Open Directory?
Every search marketing expert will tell you that one of the best things you can do for your site is to submit it to Open Directory (DMOZ), the free directory…
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Changes in MSN Search
We’ve talked before about MSN continuing to innovate in its search offering as it tries to gain share against Google and Yahoo!, but MSN has been especially busy the last…
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Google’s next step to personalized search
Not long ago, I explained how personalized search will send rank checking the way of the dinosaur. Google has now taken the next step in personalized search. If successful, this…
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Why is personalization so difficult?
Everyone has used Amazon, and most like the way Amazon personalizes pages for each customer. By paying attention to the kinds of books you buy (and what others buy), it…
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Google’s new free inclusion program
Amidst the debate among consumer activists over paid inclusion, Google has announced a new free inclusion program, called Google Sitemaps, which offers many of the benefits of paid inclusion programs…
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Who’s watching the search engines?
In this month’s Biznology newsletter, see what you think about search engines and the way they treat consumers. Check out this opinion piece based on the conference held by Consumer Reports…
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