According to Heather Lloyd-Martin, MSN’s upcoming entrant into the Google-Yahoo! paid placement battle is more similar to Google’s approach than that of Yahoo!
Read More
What will personalized search mean for rankings?
Andrew Goodman weighs in with some interesting thoughts on what personalized search will mean to search marketers. I agree with most of those thoughts, and want to amplify one that…
Read MoreMeasuring corporate search
Having trouble measuring the success of your corporate Web site’s search engine? Avi Rappoport of Search Tools Consulting told the attendees at the Enterprise Search Summit what to do, in…
Read More
What is your web site’s goal?
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on…
Read More
Counting what counts
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…
Read MoreWhat Else Are Searchers Thinking?
At Search Engine Strategies in Toronto, Chris Sherman of Search Engine Watch moderated this forum on what searchers think and do while they are searching. Gord Hotchkiss made a similar…
Read More
20 silver bullets for site optimization
Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who…
Read More
What Are Searchers Thinking?
This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly…
Read More
How do you influence the search results title and snippet?
We search marketers spend a great deal of time searching for our own sites. Just sending a little query to Google to see where our important keywords rank today. And…
Read More
Click fraud: The inside story?
The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s…
Read More
