Like the weather, everyone complains about Web site search, but no one does anything about it. Or so it seems. Forrester Research famously titled a report on the subject “Must…
Read MoreTop Ten Tips for Search Marketing
As I moderated the American Marketing Association’s Listserv recently, I was asked what the top ten tips are for search marketing. If you’ve already bought our book, Search Engine Marketing,…
Read MoreCan Search Marketing Raise Brand Awareness?
Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity…
Read MoreSearch Success on the Cheap
As we hosted the American Marketing Association Listserv this past week, we heard from many search marketers about what they are struggling with and concerned about. One item that came…
Read MoreSearch Engine Marketing, Inc. Book Excerpt Available
Our publisher has made a free excerpt available from our new book, so if you want to read Chapter 1 of Search Engine Marketing, Inc. without spending a dime, here…
Read MoreCatch Us on the American Marketing Association Listserv
My co-author, Bill Hunt, and I are co-moderating a listserv this week for the American Marketing Association. If you’re a member, subscribe to the E-Commerce listserv. If you’re not a…
Read MoreWhy is search marketing so hard for large sites?
It is actually harder for large companies to succeed at search marketing than it is for smaller ones. The very specialization that makes large organizations work hampers search marketing efforts—too…
Read MoreIn-House Search Marketing Talks
Yesterday, I had the opportunity to present as part of three panels that included my co-author, Bill Hunt, at the Search Engine Strategies conference in San Jose. Here is some…
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Big site/big brand search engine marketing
What makes big sites and big brands so much harder for search marketers? Usually marketing of all kinds is easier for larger companies, but search marketing is different. This presentation…
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Do you know the two kinds of IT projects?
Part of the uncertainty of the role of the IT group stems from two complementary, but fundamentally different uses for IT, which I will call Necessary IT and Differentiating IT….
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