The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV…
Read MoreGetting ready for mobile customers, search, and business
The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV, the first time…
Read MorePersistence is fertile
If you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not…
Read More11 tips and tools to jump-start your SEO
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a…
Read MoreHow “experiential marketing” builds on key trends
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both…
Read MoreDetermining project scope, size, and expectations (from Link Building: From beginning to launch)
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and…
Read MoreHow SMB eCommerce retailers can turn everyday challenges into sales
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels,…
Read MoreAll online digital roads lead to Google plus
Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need…
Read MoreHindsight 20/20 Series: 4. Your social business platform as a shopping mall
At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
Read MorePromoting content: Build great content marketing relationships
Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less…
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