Too few webmasters move beyond Google Analytics, which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money…
Read More10 data experts explain why little data is the new big data
91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data has been created just within the past two…
Read MoreContent marketing metrics – process metrics and outcomes metrics
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look…
Read MoreThe Internet of Things will revolutionize marketing
The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a…
Read MoreSegmenting Your Content Marketing
This webinar is about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps…
Read MoreEnterprise automation: artificial intelligence in the making
Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to…
Read MoreHow choosing “Birdman” hurts the Oscars brand
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose…
Read MoreData Driven Sales 2.0
Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking…
Read MoreAided by Big Data… location is everything!
Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town…
Read MoreThe Internet of Things (IoT): When everything is “a thing”
Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. While we wait for technology and standards to catch…
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