If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management…
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5 Reasons why content marketing is so 2012
Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways,…
Read MoreAre employers ready for the connected generation?
It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social…
Read MoreLead qualification: the secret sauce of B2B lead generation marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Why? Because they’ll hate you in the morning… But seriously, if the role…
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Reputation management is not pig lipstick
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your…
Read More9 brands prove vulnerability is good for business
New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too. And…
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Are you making marketing claims that don’t stand up?
I hate to pick on a company in particular, but I honestly think that many companies cross the line. From time to time, we all do a little manipulation of…
Read MoreAre marketers considering learning styles?
Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? I thought about…
Read MoreContent marketing for fun and profit
In last month’s post, I took a look at why search results don’t always align with business results, noting that aligning search results and business results often boils down to connecting…
Read MoreGoogle’s funhouse mirror
What do you think you look like in the mirror? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in…
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