I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
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How does paid search spending vary across your industry?
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail…
Read MoreB2B prospecting data just keeps getting better
The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically…
Read MoreConsultants Collective Corner: Online community management is surrogacy
Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
Read MoreAre marketers underestimating the pace of technological change?
I speak and consult with clients frequently about the pace of technological change. I believe that all of us consistently underestimate how fast things are changing. I think that’s because…
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SEO isn’t for the birds. Really.
There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreLink-builders versus content marketers
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical,…
Read MoreHow does a company measure digital media’s effectiveness?
My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
Read MoreIs “not provided” something for us to work around?
Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword…
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Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
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