Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
Read More
Uncategorized
Why your analytics system doesn’t track your website search
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the…
Read More5 do’s & don’ts of B2B lead qualification
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that…
Read MoreAgile Marketing is an acquired taste
I spent last week at the National Speaker’s Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave me this medal to wear around…
Read More
My online influencer research and engagement process
Gerris Corp, the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now,…
Read MoreThe content marketing book you should not miss
Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If it wasn’t…
Read More
Small business owners: 5 ways to go on vacation and not feel guilty about It
Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from…
Read MoreGoing Small: A Marketers Journey from Large Companies to the Startup World
For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune…
Read MoreMarketing lessons from the college admissions process
I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or…
Read More
GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and…
Read More
