We’ve explored what catches searchers’ eyes on the search results page. The next step is the click. What makes searchers click a particular result? The page’s title. Searchers are scanning…
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Speedy in any language
In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies,…
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How can I check my navigation?
If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on your destination pages. As a proponent of doing…
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Is SoloSEO for you?
I’ve been on a quest recently to find some new organic search marketing tools that do a little bit more than what you’re used to. I recently wrote about how…
Read MoreWhen search results meet the eye
What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They…
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Growing better customers
Yesterday, we talked about targeting your best customers by identifying those who score highest in recency, frequency, and monetary (RFM) measures. But what about those customers who do not have…
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How do you target your best customers?
So much otherwise good marketing is misdirected at the wrong customers. “Free shipping” is a great offer for someone almost ready to buy who needs just one more reason to…
Read MoreHow searching is like traveling
I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it…
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Are you ready for inline advertising?
You’re already buying paid search ads. And contextual ads. You’ve even dabbled in local search and maybe even demographics. But are you ready for inline ads? A few companies hope…
Read MoreOpen season on search marketing
In the wake of Jason Calcanis letting everyone know that search marketing is worthless, SiliconValleyWatcher Tom Foremski weighs in with his own views: “SEO, beyond basic principles, is not worth…
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