I had a great time yesterday speaking to a large group of IT marketers in beautiful Quebec. They, like folks in many industries, are struggling with the shift from direct…
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Find what I mean, not what I say
Yesterday, I had the great fortune to speak at the Enterprise Search Summit in New York for the third straight year. This year, I came as a software vendor instead…
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Google’s power debated
In my May Biznology newsletter, I took issue with those who believe Google is too powerful. I don’t think Google controls as much as what Microsoft does and nowhere near…
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Do you have award-winning copy?
Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found…
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What if no one came to your web site?
Web feeds, such as RSS (and e-mail before that), are part of a new wave of information integration—content that is part of your customer’s daily experience. Just as marketers have…
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Personality marketing
Chad White has a great blog today on Email Insider called “Personality Goes a Long Way.” Lots of people have written about this before, but Chad has great examples all…
Read MoreMisguided professionalism
Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to “act professional.” But more and more, I am running into…
Read MoreWhy small is so hard when you’re big
I’ve written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small is hard for many large companies. If…
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Search marketing without a web site
Most of you know that I do a lot of speaking engagements, and many of them are for small business groups. Sometimes I fail to understand where small businesses are…
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The world of virtual world marketing
I’m racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about marketing campaigns in virtual worlds, such…
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