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Do you have award-winning copy?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?

For those of you that are unenthusiastic about tweaking your copy, let’s review why it is so important:

  • It gets your site found. Using the right words gets your site ranked for your preferred keywords in organic search marketing. But writing the right stories also gets subscribers to your blog and gets links to your Web pages. The right story with the right words gets you found—that is all about your copy.
  • It gets your products bought. Any direct marketer knows that the right copy makes the sale. If your offer is right, and the words are right, then customers will buy. That is what direct mail and catalogs have depended on for years—the Web works the same way. Often, your copy makes all the difference.

OK, so now that you might be more interested, are you ready to see how your copy stacks up? If so, check out this copywriting contest. Submit your best copy efforts and get a chance to win. If nothing else, the mere effort of entering a contest will get you to focus on your copy more than usual—maybe that will take your offers to the next level. Good luck.
Hat tip to Seth Godin

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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