I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…
Read MoreUncategorized
Can a big company do it wrong quickly?
I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
Read MoreIt pays to be a skinflint marketer
I’m cheap. There, I said it. I fly coach. I take mass transit. The TV in my office is almost 30 years old. I’m a skinflint. Traditionally, it has not paid…
Read MoreSee you in September
I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my…
Read MoreSpecializing and The Dip
The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I…
Read MoreHow do we do technology quickly?
It’s one thing to exhort people to do it wrong quickly. It’s quite another to tell them how. And one of the toughest things for us to do quickly is…
Read More
“I want search marketing, not metrics”
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I…
Read MoreHow does a small business compete?
There’s a secret about Internet marketing. Some small businesses are ecstatic about their success on the Internet, but others can’t seem to get any traction. I believe that one factor…
Read More
Skinflint search marketing
From the day I started my Web site years ago, one of the most popular features of the site has been my Skinflint’s Guide to Search Marketing. As a person…
Read MoreWeb 2.0 and the CEO
George Colony of Forrester has a quick and interesting read for what he tells CEOs on Web 2.0 (free registration required). I agree with his points, but I think there…
Read More
