If you find yourself losing your temper and otherwise treating employees, or colleagues, or suppliers like they have no feelings, you might be losing them mentally. They might noy be…
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Ratings and reviews for B2B marketers
Back in May, I wrote about how B2B firms have avoided ratings and reviews and challenged you to take part in a survey about the subject. Christian Carlsson has graciously…
Read MoreAn ending and a beginning
30 years is a long time. If I didn’t know better, I’d suspect that I was getting old. A few months ago, I wrote about my experience taking a couple…
Read MoreAre you “tuned in” to your business opportunities?
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the…
Read MoreWin a ticket to the Internet Strategy Forum Summit
I speak at many events each year, but the Internet Strategy Forum Summit is something special. I spoke at this event last year and found myself sticking around to hear…
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Free paid search for non-profits
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he…
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Skinflint keyword demand estimating
If you’re still lamenting the demise of the Overture Keyword Tool, you’ll like the newest Skinflint Guide—it’s a procedure to help estimate keyword demand from the free Google keyword tool….
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In-house vs. outsourced search marketing
Dave Pasternack of MediaPost’s SearchInsider column wrote today about the debate between in-house and outsourced search marketing campaigns. He correctly termed this debate as ridiculous. but I don’t think it…
Read MoreAre you courting dealaholics?
On Wednesday, I asked whether your marketing was about transactions or relationships, and got some good reaction from readers interested in exploring this idea further. Coincidentally, JupiterResearch recently came out…
Read MoreSocial media requires having something to say
In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations,…
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