The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
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Citizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
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A new tool for your search marketing toolbox?
As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search…
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Is SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
Read MoreThe future of vertical search
I have seen the future of vertical search engines, and that future might not include an actual search engine. Confused? It actually makes a lot of sense if you think…
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Jay Bhatti of Spock.com, the people search engine
Years ago, Leonard Nimoy, the actor who played Spock on the classic Star Trek series, hosted a TV show called In Search of…, where he explored a different subject each…
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Count clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
Read More2009: The year of the listener
OK, this proclamation of the Year of the Listener is completely made up….by me. There is no culture or religion that officially deemed 2009 as the Year of the Listener….
Read MoreVideo ads are ill-advised, even for Google
In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all…
Read MoreParse, quantify, calculate, predict: The new metrics
Anyone with agency experience will tell you how sick they are of the phrase, “It’s like comparing apples and oranges.” Why has this idiom become the standard excuse by which…
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