Everywhere you look, you read more reports of just how much money Google is hemorrhaging from YouTube. The servers, the storage, the bandwidth, oh my! The speculations on Google’s sinkhole…
Read MoreUncategorized
Do You Hear What I Hear?
Readers of my posts know that I am a career sales professional. Aside from the occasional foray into other areas of work I have been in some form of selling…
Read MoreIs your head in the cloud?
You hear lots of talk about cloud computing, but is it really practical? It might sound cool and many cloud computing services are even free, but can you talk your…
Read MoreWhat about the Risk of Social Media?
A lot of clients pose this question for me, especially the corporate folks. Many of the folks that ask me about it don’t really need the answer for themselves, because…
Read More
Should you do your search marketing in-house?
I don’t go many places without being hit with some variation of that question. And my answer is always the same, that it depends on the company what makes sense…
Read More
Using Google strategies for Facebook ads
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just…
Read More
Use caution when buying search marketing services
This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales,…
Read MoreThe Internet: The thing that ate marketing?
Sometimes I think that traditional offline marketers look at the Internet like the title character of some monster movie–the Internet is the thing that ate marketing. It doesn’t have to…
Read MoreGoogle suffering from Big Company Disease
No, Google isn’t suffering from corporate hardening of the arteries the way many old mammoth firms do, but I noticed something the other day that made me do a double…
Read MoreIt’s time for “trust marketing” on the web
Are you concerned about how much Google and other marketers know about you? Do you habitually erase your cookies to cover your tracks? Do you wish there was an easy…
Read More
