I realize that the terms “social media” and “slowing down” are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the…
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Are microchips the enemy?
I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices…
Read MoreDoes experimental marketing require lots of customers?
Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that…
Read MoreWhy did my e-mail campaign get such a low response?
In today’s exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes,…
Read MoreFor SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
Read MoreForget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreWhat if your boss only wants to measure brand awareness?
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
Read MoreDoes your SEO get lost in the translation?
People stop me every day with a burning question: Why don’t I get searchers to come to my international sites the way they do in the U.S.? There’s no one…
Read MoreA skewed web: Innovation is in the outskirts of social media
As I discussed in my post last month, it’s a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our…
Read MoreYour SEO will get along with Google Instant
When Google makes a move, it’s bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was…
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