Trending Now

Are microchips the enemy?

I went to a presentation the other day by someone who coaches entrepreneurs, who steadfastly asserts that microchips are the enemy, because the computers, cell phones, tablets, and other devices we use are controlling us, rather than us controlling them. He went on to explain how we need more leisure time, more time off the grid, and that it will actually make us all productive, which I buy into and try to practice. Except when I can’t, because I do this Internet marketing thing for a living and microchips aren’t always optional.


Some of you know that I take August off each year and try to get a lot of other rest, too. I don’t blog when I am on vacation. I don’t do Twitter when I am not working. I have four kids, so my wife and I are busy, but we do the best we can.

Chargepod is a 6-way charging device that allo...

Image via Wikipedia

So, Saturday I am leaving on an 11-day trip to Europe, which I am not entirely looking forward to. I mean, meeting people and helping them with Internet marketing is nice, and I have a lot of friends over the pond that I will love to connect with, but it is a long time away from my family, which creates its own stresses. I am feverishly trying to take care of all the things my wife and my kids need from me before I leave, while at the same time preparing all the work stuff for the trip.
And the work stuff means that I have to make friends with the microchip. And it means that when, at 9 pm last night, the microphone I was using to record my voice-over for the Univesity of California Irvine course stops working, I am stuck. I am out of time and can’t complete the work because of a technical problem. And it means that when I tried to reboot and Windows no longer boots, that I must spend a few hours trying to fix it, which consumed the rest of my evening.
And it means, worst of all, that this morning that I set aside for my wife and I to have a leisurely breakfast and some peace and quiet before I disappear probably isn’t going to happen, because my wife is the one who knows how to rescue a Windows computer in distress (or reinstall it if all else fails). Yeah, I am the former IBM Distinguished Engineer, but my wife is the IT person in our house. (She sometimes calls me an Extinguished Engineer.)
So, how can we manage the microchip? In our business, it isn’t as simple as just turning things off. Sometimes we can have all the good intentions of turning things off, but when they turn themselves off, then our free time disappears.
Luckily, my computer boots Ubuntu also, so that is how I am writing today’s blog post. But I can’t survive 11 days in Europe without being able to boot Windows–there is no good substitute in Ubuntu for PowerPoint. (I’ve never gotten OpenOffice to properly read and write Office files without messing up the formatting enough to throw a lot of stuff off.)
So, my wife and I will have together time this morning, basking in the light of our LCD screen. It wasn’t what we planned, but I guess some people have real problems. I guess that digital marketing would be easy if it wasn’t for the digital part.

Enhanced by Zemanta
Avatar

Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top