If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
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Evaluating content marketing channels
In my posts over the past few months, I’ve covered the basics of content marketing, the importance of knowing your audience, and how to generate content ideas. So we’ve covered a lot…
Read MoreHow many pages are on your Web site?
Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to…
Read MoreOlympics, Diversity and Social Business Platforms
As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
Read MoreThree ways to build links in the age of Google Penguin
Last month, I talked about The Seven C’s of Content Quality, as a way of helping you develop higher quality content. Why is this important? Because the Google Panda algorithm rewards…
Read MoreWhy LinkedIn isn’t finding you a job
I am not sure if I am really old (I hear my kids saying, “Duh, dad”) or if it is just being in the youth-oriented business of Internet marketing, but…
Read MoreAwaiting the next horizon–Will the internet enforce social good?
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend…
Read MoreA social media fast–scheduling makes it easy
Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post…
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