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How many pages are on your Web site?

Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won’t know how many they hope to see in search engine indexes.

Graph of iconolith.com
Photo credit: iconolith

So, if you don’t know how many pages you have, how can you find out?
  • Ask your Webmaster. If you’re in marketing, you might not realize that the IT people have a handle on this question. Your Webmaster has probably handled this question before, and has a ready answer.
  • Count the number of documents in your content management systems. If you use a CMS, or even more than one CMS, you can typically ask the CMS how many pages it is managing. Even a free CMS such as WordPress can do this.
  • Use your own spider. You can unleash special programs on your site, such as  Xenu, which is designed to find pages that you might have overlooked.
  • Take a guess. Maybe this sounds dumb, but it’s better to hazard a guess than to just throw up your hands. If every page costs money, you should at least have an idea of what you are spending. A guess is better than nothing.

Every page on your site costs money, so you should know how many there are. What’s your method?

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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Discussion

  1. Avatar Nick Corcodilos

    Honest, this was the stupidest article, a total waste of time. The best you can come up with is “ask somebody else,” “guess” or Google for some software? Why write the article?

    1. Avatar Mike Moran

      Sorry that you were disappointed by the article, Nick. From the looks of your website, it has had the same number of pages (and maybe the same web design) since 1995, so not sure why you would need to solve this problem in the first place. Good luck with your web marketing–let me know if there is every anything I can do to help you.

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