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How many pages are on your Web site?

Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating their total number of pages. Unless they know how many pages they have, they won’t know how many they hope to see in search engine indexes.

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Photo credit: iconolith

So, if you don’t know how many pages you have, how can you find out?
  • Ask your Webmaster. If you’re in marketing, you might not realize that the IT people have a handle on this question. Your Webmaster has probably handled this question before, and has a ready answer.
  • Count the number of documents in your content management systems. If you use a CMS, or even more than one CMS, you can typically ask the CMS how many pages it is managing. Even a free CMS such as WordPress can do this.
  • Use your own spider. You can unleash special programs on your site, such as  Xenu, which is designed to find pages that you might have overlooked.
  • Take a guess. Maybe this sounds dumb, but it’s better to hazard a guess than to just throw up your hands. If every page costs money, you should at least have an idea of what you are spending. A guess is better than nothing.

Every page on your site costs money, so you should know how many there are. What’s your method?

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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