A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
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Online and offline marketing combine for customer engagement
Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your…
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Steps to take after receiving a link warning from Google
It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To…
Read MoreThe secret of digital marketing? It’s all in the details
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But…
Read MoreYou’ve gotta blog like there’s nobody watching
I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that…
Read MoreScraping vs. aggregation: How to share others’ content fairly
For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO Book’s recent piece, How…
Read MoreListening Online Isn’t A Lost Art, You Must Find It
If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of…
Read MoreChannel your exceptional SXSW social mojo all year long
Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing…
Read MoreThe intranet social garden and quantum mechanics
In my last Biznology post, “Social business, the forest and the garden: Your intranet is not the Internet”, I wrote about why patterns that are so successful over the Internet…
Read MoreWhy every digital marketer needs to watch Amanda Palmer’s TED Talk
What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The answer to that last question should be YES,…
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