If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for…
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SEO for marketing executives
As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing…
Read MoreFacebook paid sponsored content will meet you only halfway
After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I…
Read MoreSearch marketing by the numbers
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event…
Read MoreIs Social Media Security Out of Your Hands?
I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to…
Read MoreRe-inventing organizations: taking “Mad Men” into the 21st century
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more…
Read MoreFive apps that do the marketing work for you
What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot…
Read MoreYour fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreReferrals: the best new business you can get
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even…
Read MoreGoogle’s enhanced search campaigns: what you need to know
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has…
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