People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’…
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Is your website search engine a random web page generator?
Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask…
Read MoreDo you speak your customers’ language?
It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by…
Read MoreWhy organizational culture matters to your marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach,…
Read More5 essential functions for every B2B website
“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. …
Read MoreLearn to lower your social media inhibitions
I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,…
Read More5 Ways to Get the Most From Google+ Communities
Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are…
Read MoreIs it even possible to destroy your reputation today?
A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual…
Read MoreDon’t be a burden: 4 steps to great guest blog posts
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest…
Read MoreGoogle’s big secret: what search engine marketing will look like next year
Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google…
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