In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
Read MoreThe Digital Enterprise
Empowering Workers and Consumers Through Data Sharing in the Digital Economy
Should you, as a consumer, have to do the research to make a choice between a product that has been manufactured under fair trade principles and one that exploits underage…
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Are AI-Powered Marketing Bots Dangerous?
When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
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Is There a Better Way to Manage Website Cookies?
If you spend any time browsing the web these days and going beyond your everyday favorite sites, you have no doubt come across the incessant cookie permission popups that seem…
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Smarter Cybersecurity
Some challenges are overcome by fixing structural flaws in cybersecurity math and methods. For example, learn the value of improving dependency analysis. Other challenges are overcome with organizational change leadership…
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Are We Moving Past Patchwork Privacy Laws?
It’s a crazy time to be a consumer. And a complicated time to be a marketer. (Which makes sense given what a crazy time it is to be an inhabitant…
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Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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How Businesses are Digitizing Their Workforce to Offset Employee Deficits
Businesses have dealt with unprecedented challenges over the past two years due to the COVID-19 pandemic. Following federal or state mandates, enforcing customers to wear masks and requiring social distancing…
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Trust, Relationships and QR Codes
One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
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True Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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