The importance of branding grows more critical and more complex each year. Here’s what I think brand strategists will have to keep top of mind as we approach the century’s…
Read MoreThe Digital Enterprise
Predictions for 2019: Are you up on these hot topics in business and technology?
Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis…
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10 Content Management Tools to Take You From Good to Great
Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as…
Read MoreYears later, what did we learn from Watson winning Jeopardy?
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their…
Read MoreHow Zuckerberg Has Undermined Trust In The Facebook Brand
In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook…
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Do hidden robots need guiding standards too?
We think often of the guiding principles for robot-looking AI. But what about the robots that exist only as lines of code buried on a web server in a cloud hosting facility and don’t look menacing?
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How to Improve Your Organization’s Digital Governance
The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats…
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The 10 most fascinating people in B2B marketing in 2018
The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential,…
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Three Trends that Spell New Opportunities to Re-Brand Cities
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of…
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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people…
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