Fans of Star Trek are very familiar with the concepts of the food synthesizer (in the original series) and the replicator (The Next Generation): The so-called ‘replicators’ can reconstitute matter and…
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Include video content in your buyers’ journey
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. If…
Read MoreNew directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on…
Read MoreDigital Transformation: the new digital is not about ones and zeroes
This is my third blog post covering the topic of Digital Transformation. Read the first and second ones too. At this point, almost every large organization has some kind of…
Read MoreHow does a veteran marketer break into digital?
Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have…
Read MoreUnleashing the predictive power of data
Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has…
Read MoreWhat marketers can learn from swimmers
I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very…
Read MoreWhy CIOs and CMOs need to be joined at the hip
What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures…
Read MoreDigital Transformation: Digital Darwinism or survival of the nimblest?
This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype…
Read MoreDigital Transformation: the need for buzzwords
This is the first of blog post series covering the much discussed topic of Digital Transformation. As buzzwords go, Digital Transformation is topping many lists lately, as attested by news…
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