Even at live conferences and tradeshows, video provides a powerful sales tool
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C-Suite Corner
New Expectations and Considerations for Boards: How Does Your Board Measure Up?
The Harvard Forum on Corporate Governance cites two new important trends: an increasing skepticism about the quality of boards of directors and a deepening focus on Environmental, Social and Governance…
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How Collaborative Is Your Board and Executive Team?
In some company cultures, executives feel their board members are coaches. Others think they are cops. Rather, it should be a collaboration. Strengthening effective collaboration between the executive team and…
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How to Succeed as an Expert Witness
Serving as an expert witness in a legal case is an exciting and challenging opportunity for professionals who have developed expertise in a particular area. My friend and colleague Reggie…
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When History Repeats Itself – The SVB Failure and the Savings & Loan Crisis
The Federal Savings and Loan Insurance Corporation (FSLIC) crisis during the 1980s and early 1990s was one of the most significant financial crises in the United States. The crisis resulted…
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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
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What Does Diversity Mean on Your Board?
Diversity has several dimensions, so the way in which your board thinks about diversity matters. It can mean distinctions in the composition of directors by gender, race, age, skills, expertise,…
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What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
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Confessions of a Quiet Quitter
Shh. Yes, it’s true. I quietly quit before there was an eye-catching alliterative social name for it. Lack of employee engagement is bad. We all know this. It can derail…
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Top Trends and Challenges Facing Boards of Directors in 2023
From pandemic recovery to economic, political and social changes and activist investors, boards of directors are widening their duties and problem-solving as they address how to navigate obstacles and opportunities…
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