If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
Read MoreWhy 34 clear facts on Viewable Impressions matter
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad…
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Time to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
Read MoreWhy is economic news always interpreted as bad news?
I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal…
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Drone video, 4K TV and more: Video marketing trends for 2016
Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic, a rise from 64 percent in 2014….
Read MoreDoes your ad campaign develop amnesia?
I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right…
Read MoreWhy your marketing governance isn’t working
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t…
Read MoreWhat the GM-Lyft deal tells you about changes in marketing
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to…
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