In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
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B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Mary Ann Bautista and I first met in the ‘90s, when she was a remnant space broker, and I was buying a lot of media for Book of the Month…
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How LinkedIn Can Transform Your Video Strategy
More than 80% of B2B marketers think their lead nurturing programs should be a lot better than they are, according to a recent Demand Gen Report survey. Social media, personalization…
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B2B Marketing Conferences Coming Up in 2022 and 2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023. So, let’s get registered, and get…
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Are AI-Powered Marketing Bots Dangerous?
When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
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Making Your Differentiators Stick with Video
Think about the High-quality Deal If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying…
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How To Balance Ethics and Profit When Using Customer Data
Organizations are increasingly under pressure from consumer expectations and data privacy regulations to protect customer data and ensure it is used responsibly. As consumers witness the rise of tech conglomerates…
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It’s Time to Develop a Video Strategy for Sales and Marketing
In former times, video content and budgets were largely incidental to B2B marketing strategies. Both sales and marketing organizations deployed video opportunistically to meet tactical objectives, but neither needed a…
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Big B2B Marketing Ideas
In-person conferences are back! I recently had the pleasure of attending two B2B marketing events back-to-back. Both were hybrid, which is clearly the new standard for business events. But there’s…
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Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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