Do you know any conflicted laggards? Disinterested laggards? Reluctant followers? Sure you do, but that’s probably not what you call them. Those are the psychographic profiles used by Gartner to…
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CMO Insights
Multi-threading and Video
In sales, building relationships with more people on the buying team has been shown to produce more wins in less time. Since nearly all tech buyers watch videos about new solutions, this includes new types of video content. Here are three approaches to consider.
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High-value Offers for High-value Prospects
The High-Value Offer is a customer interaction with so much business value that the buyer feels compelled to engage. It’s an account-based marketing concept recommended by Gartner for customer acquisition, too.
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Preparing for Your Next Job in the Age of AI
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. That probably sounds right on the money to most readers…
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Take Advantage of These AI Tech Video Marketing Trends in 2024
I asked Anthropic’s Claude.ai to help identify notable video trends targeted to IT buyers using video in 2024. I was shocked when the list of trends came back with no…
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Enhancing Engagement and Impact: Unleashing the Power of Video at Industry Conferences and Trade Shows
Even at live conferences and tradeshows, video provides a powerful sales tool
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How to Align Video Marketing and Sales Strategies with 2023 Software Buying Trends
Gartner’s 2023 Global Software Buying Trends (free download with registration) touches on several issues that will interest sales and marketing teams looking for a competitive edge from the marketing videos…
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What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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New Trends in B2B Conferences and Events
Events have been an essential part of the B2B marketing mix forever, and they are always evolving, adjusting to market forces. The pandemic was not the only recent driver for…
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