If an executive asks you why digital governance matters, tell them $8.4 million a day, plus a $30 million lump sum. If that doesn’t get their attention, look for another…
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Sue Serna
Sue Serna is the founder and CEO of Serna Social, a consulting agency focused on digital and social media governance, risk, security and strategy. Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the United States. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. While in that role, Sue managed Cargill’s more than 50 partner relationships with social media agencies around the world. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. In 2022, she was named to the Advisory Committee of the National Institute for Social Media.
Why You Shouldn’t Let Your Agency Own Your Ad Account
Let me just state for the record that I have never hated agencies, and I know many good ones. I certainly don’t hate them now that I own one myself….
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Companies: Pull Your Heads Out of the Social Media Security Sand
Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise…
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How to Choose a Good Social Media Agency
There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services,…
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The great social media divide is coming. Is your company ready?
Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase…
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RIP, Fleets
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a…
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Five Reasons to Consider Social Media in Your M&A Planning
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or…
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The Ethical Dilemma of Paying the Ransomware Crooks
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that…
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CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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Identity Management: Let’s address a gap in understanding
Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance. This day’s purpose: “to educate business leaders…
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