I know that social media is every marketer’s favorite advice for clients these days. And it’s my favorite price–free. But you can be excused for wondering how you have the…
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Mike Moran
Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide
Should I hire a ghost writer for my blog?
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
Read MoreWhat to do when reviewers lie about you
Perhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It’s depressing, sure, but it would be even worse…
Read MoreSmall business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
Read MoreHow to prepare to present at a conference
Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
Read MoreWant web marketing success? Experiment!
Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
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