Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the…
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Heather Lloyd-Martin
5 blog post ideas that take less than two hours to write
Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting…
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Do writers need to know SEO?
Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t…
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Can content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
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Why I told a client to quit blogging: finding your “One Thing”
Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not…
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How to build a killer content team
Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing,…
Read MoreSEO Copywriting Buzz: Part 2
Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve…
Read MoreSEO copywriting buzz
Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed She receives over 100 emails a day. She’s scanning websites, answering emails…
Read MoreYour SEO could be wrong…
Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an…
Read MoreYes, keyphrase research is still important
Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a…
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