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Digitizing Telcos

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and…

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Understanding consumers

Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…

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Measuring mobile

Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…

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Mobile and behavioral

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile…

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About content

Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and…

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Mobility and why it matters

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’…

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