The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately…
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George Achillias
Adaptive sourcing and digital transformation will put you in the winner’s circle
Why do some companies seem to rely on their brand as the sole value, while others are able make headlines for all the right reasons? Why do some companies look…
Read MoreDigitizing Telcos
In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and…
Read MoreUnderstanding consumers
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe…
Read MoreFrom “digital first” to “digital everyone”
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more…
Read MoreMeasuring mobile
Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time…
Read MoreMobile and behavioral
Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile…
Read MoreAbout content
Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and…
Read MoreChanging perspectives in a world without barriers
For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better…
Read MoreMobility and why it matters
Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’…
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