Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge…
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Biznology Editorial Team
Biznology is a digital magazine and learning platform that focuses on the intersection of business and technology to help business leaders make smarter decisions for today, tomorrow – and prepare them for what’s next. Biznology covers a range of topics that are top of mind for 21st century leaders dedicated to improving, changing and ultimately transforming their organizations for the future.
Why are URLs so important?
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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International SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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3 reasons to avoid Accelerated Mobile Pages (AMPs)
I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
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2 applications of marketing AI
The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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Creativity vs. productivity: AI to the rescue
Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For…
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4 tips to successful digital writing
As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites,…
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What does SEO success look like?
Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there…
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