One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. No matter the size of your company, there are people…
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Biznology Editorial Team
Biznology is a digital magazine and learning platform that focuses on the intersection of business and technology to help business leaders make smarter decisions for today, tomorrow – and prepare them for what’s next. Biznology covers a range of topics that are top of mind for 21st century leaders dedicated to improving, changing and ultimately transforming their organizations for the future.
World Backup Day: Tips for Keeping Your Information Safe Online
In honor of World Backup Day on March 31st, we want to take a moment and remind you of how important it is to back up your data. While backing…
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Introducing the New Biznology
We are very pleased, honored, and excited to announce the launch of the new Biznology. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day…
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The Increasing Complexity of Doing Business in China
“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his…
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Predictions for 2019: Are you up on these hot topics in business and technology?
Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis…
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On the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
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What is user intent?
I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times,…
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Attribution: The secret sauce of digital marketing
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also…
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You’re doing SEO wrong: it’s all about authority
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions…
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3 hacks of agile scrum for content design
I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut, writing about the challenges of adopting agile. I was…
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