Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has…
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Andrea Goldberg
The business of data
Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so…
Read MoreAided by Big Data… location is everything!
Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town…
Read MoreSurviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
Read MoreThe Internet of Everything is here
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype…
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
Read MoreSocial business and the competitive landscape
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or…
Read MoreMarketing failure should not be fatal
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time…
Read More5 Reasons why non-profits reject social business
Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve…
Read MoreHas social business finally arrived?
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
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