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Getting back to marketing basics

In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…

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When being real matters

If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela.   Clearly, he was a unique individual and…

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Marketers as Social Evangelists

When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology.  While the idea of promoting…

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