As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable?
“I think communications in general is hard to measure. It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies.
A former lawyer, librarian and writer, George uses his keen attention to detail to drive measurement strategy and uncover insights that impact business outcomes. In our conversation, George touches on a variety of subjects that all point back to one of my favorite topics: How to marry quantitative and qualitative employee feedback, put it to use, and show your employees (and your executives) that their feedback is being put to use.
“You should always aim to get employee feedback any way you can to judge employee sentiment,” George said. “I would say that an equally important thing is for the executive to acknowledge that they are looking at the comments.”
Listen to the podcast here:
In this episode, you’ll hear George discuss research methods ranging from surveys and LinkedIn analytics to more outside-the-box methods to measure — and improve — employee and executive measurement.
Sharon McIntosh is a senior advisor for Consultants Collective as well as the president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at Fortune 500 companies. Now she’s turning her attention to helping other organizations great and small do the same. Her clients have included United Technologies, Otis Elevator, Toyota, Intercontinental Hotel Group, AbbVie, TEGNA media and AppSpace, among others.
Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program.
Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for all life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations.
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