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6 Essential Elements of Every Successful App

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers.

The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks.

While there is no magic formula to apply to your app to make it a top 100 on the App Store, there are a few structural elements every successful app has:

Exceptional user experience design

What sells apps? Great UX design. What creates customer loyalty? Great UX design? What should every app developer concentrate on? You got it — great user experience design.

Users like apps that are:

  • Easy to use
  • Make them feel smart
  • Accomplish tasks quickly
  • Provide multiple payment options
  • Inspirational and cheerful

Users pay for the entire experience of your app. The underlying function doesn’t matter as much as you think. It’s how you present it, the context you present it in, and how swiftly you provide your service.

Free installation

One of the most important rules of marketing: give your customers a gift. By allowing customers to install and access features of your app without paying, you are inviting far more potential customers to your app services.

Make use of in-app purchases to generate more profit and build brand loyalty. The free installation allows users to try your product risk-free. Essentially, they can browse your IAP options.

Optimize in-app purchases

You’ve integrated in-app purchasing. Now you’ll need to come up with an effective model based on your services.

To create a revenue model with IAP, ask yourself the following:

  • Do you provide subscriptions?
  • Does your app unlock key features with a one-time purchase?
  • How much do your target users usually spend on IAPs?
  • How can you motivate users to make purchases?

Be sure to:

  • Allow multiple payment options (if applicable)
  • Make purchasing easy and painless
  • Make IAPs easy to find

Visual designs

The visual design of your application is also incredibly important as appealing designs are constantly found in the most successful apps. Visual design is something that far too many app development teams consider when it is too late or close to it. The overall look and presentation of the app should be as stunning as the future for it.

Customers tend to trust beautified products with lightweight responsiveness and are often willing to make a purchase based on the aesthetics rather than the functional quality. The visual design of successful apps is always clean and efficient with little in the way of widgets or pop-ups. The visual design of the product should be a direct reflection of the quality of the product and its intended uses.

Ease of use

Ease of use is a very important part of UX design. So important it deserves extra attention. Great software products are often beaten by apps that are easy to use. Apple is the most famous example of a company that leveraged the ease of use to dominate the landscape.

Apple products aren’t the most powerful, robust, and bug-free — they are the simplest to use. You can start an iMac right out of the box. The same can’t be said for PCs running Ubuntu or Windows.

Simple to understand

Most importantly, the best apps on the market are simple to understand and easy to use. While your app may have the most impressive tech this side of Tokyo you will still want to present it in a customer-friendly way.

Users typically want to spend very little time on a page without losing too much information. Keeping things simple and offering guided user experiences will guarantee that your application doesn’t suffer from confusion by the public.

The more direct an app can be the more it will be trusted by those who value transparency and trustworthiness. Keeping things simple as well as having an estimate of how much will it cost to develop and maintain the app, while keeping the terms in the foreground will prevent your team from falling apart over a miscommunication or simple mistake.


Successful apps aren’t all the same but they do have a lot in common. The best apps prioritize the user experience while keeping everything easy to understand and useful.

The most successful apps make sure to create visually appealing pages with free offers and rewards. In reality, apps succeed based on whether or not they can keep up with other brands. Any application that begins to lag will automatically be left out in the cold without a market insight.

To join the market of successful apps, you must analyze what makes their apps successful. The overall interaction that a user might have must always be accounted for and their sensibilities are not to be tested. Apps should provide a deftly curated experience that highlights the best of the app without burdening the customer.

Lisa Froelings

Lisa Froelings is a business and productivity consultant with over 4 years of experience in human resources working for a major retailer in the country before she decided to build her own business. Her interests include technology, mindfulness as well as time management.

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