I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t…
Read MoreYear: 2013
Embrace your inner realtor when selling social media
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been…
Read MoreWhy every marketer should teach
For the past few years, I have been co-teaching a graduate-level class on social media marketing at Fairleigh Dickinson University with my friend and Biznology Master, Mike Moran. In the…
Read More7 Ways to make your content marketing more useful
What’s the purpose of your content marketing strategy? While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to…
Read MoreOvercoming a dry spell: 8 sources for blog inspiration
Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable…
Read MoreOwning Google Search is so easy–yet very very hard
A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States, it behooves you to hire the best…
Read MoreBuilding your B2B marketing database
Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when…
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Fix broken links to maintain site usability for SEO
Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but…
Read MoreGoogle and Amazon race to the bottom for tablet sales
The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. The fact that two of the biggest…
Read MoreWhy search results don’t always mean business results
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk…
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