In last month’s post, I took a look at why search results don’t always align with business results, noting that aligning search results and business results often boils down to connecting…
Read MoreYear: 2013
Google’s funhouse mirror
What do you think you look like in the mirror? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in…
Read MoreThe stratification of social media listening
Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of…
Read MoreDearest null: Why don’t you like us?
How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes…
Read MoreContent marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read MoreThe dirty little secret of media relations
When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting…
Read MoreMy social media marketing posts from 2011
I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday…
Read MoreThe backbone of link building: Outreach strategies
Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an…
Read MoreData, data everywhere, nor any drop to think
The IBM Big Data website claims that “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been…
Read MoreMy beef with LinkedIn or Social Media limits personal brands
As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands…
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