It’s a brave new world for marketers. When I started in this business, it would have been hard to find two teams with less in common than the IT team…
Read MoreMonth: March 2011
Are you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
Read MoreAre you overlooking paid search optimization?
We all love to talk about social media. It’s exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the…
Read MoreReview of Social Marketing to the Business Customer
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty…
Read MoreDeciding what really matters in internet marketing
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers…
Read MoreWhen will Web Analytics catch up with mobile usage?
A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean…
Read MoreDigital Marketing is Direct Marketing
We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct…
Read MoreWhy give priority to mobile and social marketing?
The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreThe Farmer update and “feeding the content machine”
Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our…
Read MoreGoogle and Bing still have an SMB gap
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It’s a demarcation line…
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